6 Comments
User's avatar
jamie d.'s avatar

Khans have put 2 competent PL players in every position and now must stress to management and coaches that relegation fears are a thing of the past. And that the successes at international competitions is the new mantra - and safest route to increased FFC value to all the stakeholders.

Otherwise clever accounting of players perks [eg. housing, family entitlements, cars, etc.] and other dark arts - see Manchester City's abuse of the old PSR rules - will emerge under the new SCR. Tracking & tying revenues from the Riverside to squad activities [eg. Fulham Trust sponsoring 3rd party events] maybe employed? et al

Also, as I understand your analysis, then all the promoted clubs will just be relegated the next year as they will need to enter the 'red zone' right from the get go to try to compete IMO. Can't see owners taking on that extreme risk.

btw: brilliant investigative journalism. Very refreshing, indeed!

Louis Guth's avatar

Very helpful. Raises another strategic question: should the club look to “bite the bullet” now? Rely on younger players “too early” — King, LDF, Ali Wahid, etc. — trim quite a few older players— possibly among Sami, Bassey, Anderson, Iwobi, Leno, etc. — and increase relegation risk?

Also, Marco seems adverse to recruiting big, strong strikers who don’t fit “system” but score the kind of goals that keep you PL. (see Sunderland, Brentford, CP in years past). Mistake?

John Brooker's avatar

Excellent analysis. Was shocked to see we may not be able to use Riverside income on non match days towards our income. While City and Chelsea can go off to World Club Cup and get potentially a £100million for an invitational non event. Total farce.

Matt Littlejohn's avatar

Thanks. See revenue definition for SCR below from the PL below. The Club, also cited elsewhere in articles I found, can count revenue from concerts or other events at the Cottage - towards Match day revenue. I think, but am unsure, that the club can’t count membership fees and revenue from the hotel, restaurants on non match days a “Match day revenue.” The good news is that stadium improvements are not included in costs (which does help us). However, the big issue (in terms of revenue for Fulham is corporate sponsorships (how the other big clubs really boost their revenues). Fulham is just not big enough to be able to charge at higher levels for sponsorships. I think, and am going to write on this later, that this is a big reason why the club - for this and other reasons - needs to get to Europe (to get to higher revenue levels and to increase the value of how much the club is worth for the Khans).

From PL: https://www.premierleague.com/en/news/4467022/new-premier-league-financial-system-explained

“How is football-related revenue calculated?

In relation to SCR, football-related revenue relates to a club’s total earnings from football operations. It encompasses both the income that clubs generate themselves and the revenues distributed by the League and other football competitions.

For example, club-generated revenues come from sources including commercial revenues, matchday revenues and net profits from non-football events hosted at their stadiums, such as concerts.

Revenues generated by the League and other football competitions include central payments to clubs (merit money), facility fees and income from domestic, European and international cup tournaments like the FA Cup, EFL Cup, UEFA Club Competitions and the FIFA Club World Cup.

How does SCR differ from Profitability and Sustainability Rules (PSR)?

First and foremost, PSR and SCR differ in what they measure. PSR evaluates a club’s overall profit by including all revenues and costs, while SCR focuses specifically on on-pitch spending. By concentrating on squad costs, SCR gives clubs greater freedom to invest in other aspects of their operations. “

Colin Ripley's avatar

Thanks for the reasoned analysis. The business side is always going to take precedence if the club is managed correctly. Apart from size, I would imagine we are at a disadvantage also to other clubs with the state of our ground. The Riverside aside, we need to bring facilities up to modern standards, whilst retaining historical charm. Toilets anyone?

Greg Palm's avatar

Enjoyed the article. Sponsorship will be key, but now that they are banning gambling companies from front of shirt sponsors we could see our revenue decline. Also, Europe would be a great way to increase revenue. I’ll try to do some research and see how much money Europe could really get us.

Also, could coming the the United States and doing a summer tour boost revenue?